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Earthrise

The Greatest Design Ever Made

Earthrise
WWF Partnership
40 mm Automatic / 2025 Edition


Sale price3.999,00 kr

Tax incl.


Automatic

Limited Edition

25% Donation

First 300 orders ship in July.
The rest ship in October.

Releasing on Earth Day 2025 (April 22nd, 3PM CEST).

For every watch sold 25% is donated to WWF Denmark

Size guide

Size chart

Earthrise WWF Partnership, Automatic / 2025 Edition
Earthrise WWF Partnership, Automatic / 2025 Edition Sale price3.999,00 kr

Official collaboration

On Earth Day 2025 (April 22nd, 3PM CEST), we launch Earthrise - a limited edition watch inspired by our planet’s most iconic view from space. Created in collaboration with WWF Denmark, 25% of all sales go to support their work to protect our wild nature.

Available for a limited time only.

The Greatest Design Ever Made

With its breathtaking beauty and intricate engineering, nature has inspired design throughout human history... But this very nature is disappearing at an alarming rate. Just like a clockwork, nature is a delicate, interconnected system. Remove just one small part — and everything can could fall apart.

That’s why we’ve teamed up with WWF Denmark to create a watch that honors and supports our planet - the greatest design ever made. We call it Earth rise. Inspired by the iconic view of our world from space, it reminds us of what we stand to lose—and what we must protect.

For every watch sold, 25% goes to WWF Denmark to help restore and protect nature, ensuring that its beauty and ingenuity continue to inspire generations to come.

▸ Inspired by Earth

In 1968, astronauts aboard Apollo 8 captured a view no one had seen before: Earth, rising above the lunar horizon.

This image — known as Earthrise — became a symbol of fragility, unity, and responsibility.

It later helped inspire Earth Day, and now, a watch designed to remind us of what we must protect.

SUPPORTING OUR PLANET

For every watch sold 25% is donated to WWF Denmark to help restore and protect nature

Earthrise 2025 edition

The dial features a planet Earth graphic with blue emission Super-LumiNova®

Day

Night

Use the left and right arrow keys to navigate between before and after photos.

Every day, a new reminder.

▸ Animal date wheel

The date wheel on Earthrise doesn’t track the days - it highlights endangered species whose habitats are under threat due to human impact.

A small but powerful nudge to be mindful of our planet, one day at a time.

▸ Explore ready

Built for movement, made for adventure.

The watch is based on our 1956 Marine Automatic model, and has a high-grade durability and waterproof design. Earthrise is ready to follow you anywhere - from city streets to wild nature.

Go explore, knowing you’re wearing something that gives back.

▸ The design

Inspired by the iconic Earthrise view, this watch captures the stillness of space and the brilliance of our planet.

A star-dotted bezel and luminous dial reflect the contrast between darkness and light.

Paired with a one-pass nato strap crafted from sustainable materials, granted with the OEKO-TEX® STANDARD 100 certification.

No battery, no waste

▸ The movement

Just like our planet, Earthrise runs without batteries.

Powered by motion, its automatic movement reflects Earth’s own rhythm — a precise, interconnected system where every part plays a role.

It’s an essential part of the tribute to our planet — the greatest design ever made.

Launching April 22nd

Earth Day 2025

Launching on Earth Day — April 22nd, 3PM CEST — Earthrise is more than a watch.

It’s a tribute to our planet and a call to action.

Timed with purpose, and created to support lasting change.

Official collaboration

▸ WWF Denmark

For over 60 years, WWF has worked to protect the natural world — from oceans and forests to endangered wildlife.

Today, their projects span the globe, focusing on climate, biodiversity, and conservation.

Together with WWF Denmark, 25% of every Earthrise purchase goes toward protecting what matters most.

Technical Specifications

Size

Case diameter

41 mm

Lug to lug

49,2 mm

Case thickness

13,8 mm

Lug width

20 mm
Movement
Miyota 8215 Automatic (Japan)
42 hrs power reserve, -20~+40 sec/day, hacking seconds
Case

Material

316L high precision stainless steel

Case back

Screw-down

Bezel

Uni-directional with acrylic inlay
Glass
Double domed sapphire crystal with anti-reflective coating
Dial

Dial color

Planet Earth graphic

Luminescence

Blue emission Super-LumiNova®
Strap
Nato strap made from 100% recycled plastic, OEKO-TEX® STANDARD 100 certified
Water resistance
20 ATM / 200 meters
Box
Custom made in beautiful wood with engraved logo
Warranty
2 years against defects
Manual
Download PDF
Video tutorial
  • How to wind an automatic watch

    With an automatic watch you never run out of time. Occasionally, it needs a rewind though. Here's how.

Earthrise - WWF

Earthrise is a limited edition collaboration between About Vintage and WWF Denmark, created to honor and support the greatest design ever made — Earth itself.

Inspired by the iconic photograph of our planet seen from space, this watch serves as a daily reminder of the beauty, fragility, and interconnectedness of nature. The full-lume dial captures the glow of Earth against the darkness of space, while the date window features endangered species — subtle cues to reflect on our role in protecting the world around us.

Inside, am automatic movement powers the watch - running without batteries, just like the delicate systems of nature it symbolises.

With each purchase, 25% is donated to WWF Denmark to help restore and preserve our planet’s ecosystems.

Crafted with purpose. Designed to last. Made to matter.

Quick facts

Releasing

Earth Day 2025
April 22nd, 3PM CEST

Automatic

No battery. Powered by an automatic movement

Delivery

Priority delivery in July for the first 300 orders. The rest ship in October.

Certified

Custom one pass nato strap with OEKO-TEX® STANDARD 100 certification.

Donation

For every watch sold 25% is donated to WWF Denmark.

Highlight

Datewheel with animals in stead of dates. Planet Earth graphic dial with blue emission Super-LumiNova®

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No tools needed

New look in seconds

All our watches are made with a quick release system for the straps and bracelet. This means, you can easily change between straps or bracelets, to give your watch a whole new look. Pop on the silicone strap for sport activities and change it to the steel bracelet for the night out.

Free engraving

Tell your own story

Every moment counts, and every watch tells a story. With our complimentary engraving service, your timepiece becomes more than just a way to track hours and minutes; it becomes a personal testament to your journey. Whether it's a date, a name, or a special message, we'll engrave it on the case back, turning your watch into a timeless keepsake. It's our way of helping you mark those eventful moments and memorable days. After all, our mission is not just about creating watches, but about making moments. Let your watch be a reflection of your story, and one day, let it become vintage.

TIMELESS DESIGN

BUILT TO LAST

STEEL & GOLD

We use 316L surgical-grade stainless steel from Finland, which is commonly used for fine watches and jewelry worldwide. Additionally, our models with gold plating are, of course, made with genuine ISO-certified gold plating, ensuring that the precious metals can withstand the test of time.

SAPPHIRE CRYSTAL

We only use highly scratch-resistant sapphire crystal on all our models, combined with an anti-reflective coating for better visibility. Our products are made with Japanese precision. It may be expensive, but it is the key to lifelong quality.

MOVEMENTS (CALIBER)

We carefully select Swiss and Japanese-made quality movements, as they are simply the best in the world. We choose specific calibers from Miyota, Sellita, and TMI that have been real-world tested and proven to be 'workhorses' for optimal durability.

A-GRADE FACTORIES

We use A-grade factories and suppliers for all components, making a difference in all the small but important details. Everything, from the feel of the round steel edges to the quality feel and weight of the bracelets, dial details, quality control, and certified work environment ethic.

Our mission

Keeping track of the moments in time

By creating the alternative to the watch in the safety box, we have a vision to be relevant today, tomorrow and beyond. A focus to make simple, affordable, yet spectacular timepieces that last a lifetime. For us, vintage is not just a reference of style; it is the journey to becoming it. The journey will take you through eventful moments and memorable days to occasions that change your whole perspective. We hope that one day your watch will make you look back at it all.

Make moments, give it history - let it become vintage.

Earthrise

The Greatest Design Ever Made