Historical and memorable moments in Swiss horology is not only a chapter, but a whole book of its own – and 1971 is an important year to note.
Swiss Made standards have changed over time and were not always defined by law. 1971 was the year of the Swiss Made trademark, which also defines the standards for bearing a Swiss Made timepiece today – Therefore our first Swiss Made Automatic timepiece carry the name 1971 AUTOMATIC.
Our collections are named after great years in the history of timepieces and the 1971 collection is no exception. In the years leading up to 1971, the Swiss Made trademark developed into what we know today.
Up until 1971, several rules and definitions existed for what constituted a Swiss Made watch. In 1971 the definition of Swiss Made was definitively confirmed as a trademark, and very little has changed in this regard since. Naturally, 1971 Automatic Swiss Made is named hereafter.
The Swiss Made trademark ensures high quality and durability by defining guidelines for production, assembly and quality approval. Products may carry the trademark if 60% or more is produced in Switzerland. 81% of the 1971 Automatic Swiss Made is produced in Switzerland.
The creation of our 1971 Automatic Swiss Made collection was not left to chance. Even the tiniest detail was carefully thought through - everything from its name and the design to the story behind the collection itself.
Not only is this collection named after the year in which Swiss Made became a registered trademark, as we have also limited each model to 1971 pieces. Every single one is individually numbered, which is engraved into the caseback of the watch. When the last is sold, no more will ever be produced.
Every model in the collection is therefore entirely its own, each with characteristic designs, individual numbering and limited availability.
Custom made in beautiful wood with engraved logo
316L High precision stainless steel, limited edition of 1971 pieces
Night blue sunray with brushed steel hands
Flat sapphire crystal
STP-11 Automatic (Swiss Made)
44 hours of power reserve
Standard deviation of -20/+ 20 seconds a day
40 mm wide, 10 mm thick
Italian leather (genuine) with Butterfly clasp,
20mm width 19cm length 15-20cm circumference
5 years against defects
- Water resistance
10 ATM tested / 100 meters (Suitable for swimming)