OUR BIGGEST COLLAB THIS YEAR
No. Scandinavian design did not start in the '50s
In a vintage-obsessed watch world, we decided to go REALLY vintage. Prepare for a twist on tradition: we’ve created the ultimate statement piece with the incredibly talented watch artist seconde/ seconde/.
DELIVERY INFORMATION
1st batch: 100 pcs ready for delivery in start of December - if you're quick.
2nd batch: Shipping in March 2025
ORDER WINDOW CLOSES NOVEMBER 20th
WILL NEVER BE PRODUCED AGAIN
seconde/ seconde/
Redefining Watchmaking, One "Vandalism with a Smile" at a Time.
The artist behind seconde/seconde/ has carved out a unique place in watchmaking, bringing a sense of rebellion and humor that challenges tradition. Starting his journey in a different field altogether, he eventually found his way back to watches, drawn by a desire to disrupt the status quo of horology. Early on, he began experimenting with vintage pieces, swapping out traditional watch hands for symbols that evoke pop culture and subtle wit, creating designs that blend nostalgia with the unexpected.
For him, each watch is a canvas—a chance to add “vandalism with a smile.” His creations are playful and self-aware, capturing the essence of art without losing respect for the craft. From a modest beginning to collaborations with major names, seconde/seconde/ has stayed true to his vision: bringing a fresh, often mischievous perspective to a world steeped in convention, all while staying grounded in a deep appreciation for heritage and design.
ORDER WINDOW
The watch will be available from Nov. 13th at 12pm CET.
The order window closes Nov. 20th
LIMITED EDITION
The watch is made-to-order, making it a limited edition. We will only produce the watches ordered during the order window. It will never be available again.
DELIVERY
The first 100 watches are ready for delivery in start of December, while the rest will be available on a first-come, first-served basis, with delivery starting in March 2025.
Think Scandinavian heritage, just a bit older.
WE DECIDED TO GO REALLY VINTAGE
FULL METAL WATCH
10TH CENTURY DESIGN HERITAGE
Crafted with an uncompromising commitment to 10th-century Scandinavian heritage. Meticulously processed. Nothing extra, nothing softened. Full metal.
AUTOMATIC MOVEMENT
PRECISION ENGINEERING
Powered by the renowned Miyota’s caliber 8215 movement, the 1956 Marine Automatic is a workhorse that ensures you'll never miss a second. With a power reserve of up to 42 hours, this watch is designed to keep you on schedule, no matter where your adventures take you.
STEEL BONKLIP BRACELET
Adjustable to any wrist size
The Bonklip-style bracelet is considered a historic icon in the watch world - perfectly fitting for a watch rooted in history.
By design, it’s easily adjustable, with a clasp that fits snugly between any two links to match any wrist size.
ABOUT Vintage 10th CENTURY
"No. 'Scandinavian design' did not start in the 1950's"
"When AV contacted me I had a lot of preconceptions. I was basically wondering “why those people culturally infused by the Scandinavian Design’s sobriety are contacting a guy like me, who has shown so far in my collabs everything but a stylistic temperance”.
"But as usual, my preconceptions shattered quickly when I understood they were ready to adventure in new territories, just like me. The project was unclear at the beginning but we knew it would not be neither safe minimalism neither provocative maximalism… We knew it would be rooted in Scandinavian heritage while twisted by a distant French perspective."
Technical Specifications
- Box
Custom made in beautiful wood with engraved logo
- Case
316L High precision stainless steel, Machined steel bezel inlay, screw down caseback
- Dial
Hammered vertical brushed dial and brushed steel hands
- Glass
Double domed sapphire crystal with anti-reflective coating
- Movement
Miyota 8215 (Automatic)
- Size
41 mm wide, 13.8mm thick
- Strap
Brushed steel Bonklip style bracelet,
20mm width 19cm length 15-20cm circumference
- Warranty
2 years against defects
- Water resistance
20 ATM tested
NEW LOOK IN SECONDS
NO TOOLS NEEDED
All our watches are made with a quick release system for the straps and bracelet. This means, you can easily change between straps or bracelets, to give your watch a whole new look. Pop on the silicone strap for sport activities and change it to the steel bracelet for the night out.
OUR MISSION
KEEPING TRACK OF MOMENTS IN TIME
BY CREATING THE ALTERNATIVE TO THE WATCH IN THE SAFETY BOX, WE HAVE A VISION TO BE RELEVANT TODAY, TOMORROW AND BEYOND. A FOCUS TO MAKE SIMPLE, AFFORDABLE, YET SPECTACULAR TIMEPIECES THAT LAST A LIFETIME. FOR US, VINTAGE IS NOT JUST A REFERENCE OF STYLE; IT IS THE JOURNEY TO BECOMING IT. THE JOURNEY WILL TAKE YOU THROUGH EVENTFUL MOMENTS AND MEMORABLE DAYS TO OCCASIONS THAT CHANGE YOUR WHOLE PERSPECTIVE. WE HOPE THAT ONE DAY YOUR WATCH WILL MAKE YOU LOOK BACK AT IT ALL.
MAKE MOMENTS, GIVE IT HISTORY- LET IT BECOME VINTAGE
TIMELESS DESIGN. BUILT TO LAST.
We’re committed to craft vintage-inspired watches with a timeless design, and because we only use the best materials and movements available, they’re built to last a lifetime.
Designed in Copenhagen and delivered to the world.
STEEL & GOLD
We use 316L surgical-grade stainless steel from Finland, which is commonly used for fine watches and jewelry worldwide. Additionally, our models with gold plating are, of course, made with genuine ISO-certified gold plating, ensuring that the precious metals can withstand the test of time.
SAPPHIRE CRYSTAL
We only use highly scratch-resistant sapphire crystal on all our models, combined with an anti-reflective coating for better visibility. Our products are made with Japanese precision. It may be expensive, but it is the key to lifelong quality.
MOVEMENTS (CALIBER)
We carefully select Swiss and Japanese-made quality movements, as they are simply the best in the world. We choose specific calibers from Miyota, Sellita, and TMI that have been real-world tested and proven to be 'workhorses' for optimal durability.
A-GRADE FACTORIES
We use A-grade factories and suppliers for all components, making a difference in all the small but important details. Everything, from the feel of the round steel edges to the quality feel and weight of the bracelets, dial details, quality control, and certified work environment ethic.