Historical and memorable moments in Swiss horology is not only a chapter, but a whole book of its own – and 1971 is an important year to note.
Swiss Made standards have changed over time and were not always defined by law. 1971 was the year of the Swiss Made trademark, which also defines the standards for bearing a Swiss Made timepiece today – Therefore our first Swiss Made Automatic timepiece carry the name 1971 AUTOMATIC.
Our collections are named after great years in the history of timepieces and the 1971 collection is no exception. In the years leading up to 1971, the Swiss Made trademark developed into what we know today.
Up until 1971, several rules and definitions existed for what constituted a Swiss Made watch. In 1971 the definition of Swiss Made was definitively confirmed as a trademark, and very little has changed in this regard since. Naturally, 1971 Automatic Swiss Made is named hereafter.
The Swiss Made trademark ensures high quality and durability by defining guidelines for production, assembly and quality approval. Products may carry the trademark if 60% or more is produced in Switzerland. 81% of the 1971 Automatic Swiss Made is produced in Switzerland.
The creation of our 1971 Automatic Swiss Made collection was not left to chance. Even the tiniest detail was carefully thought through - everything from its name and the design to the story behind the collection itself.
Not only is this collection named after the year in which Swiss Made became a registered trademark, as we have also limited each model to 1971 pieces. Every single one is individually numbered, which is engraved into the caseback of the watch. When the last is sold, no more will ever be produced.
Every model in the collection is therefore entirely its own, each with characteristic designs, individual numbering and limited availability.
Custom made in beautiful wood with engraved logo
316L High precision stainless steel with ISO 9001 certified rose gold coating, limited edition of 1971 pieces
Off white with midnight blue hands
Flat sapphire crystal
STP-11 Automatic (Swiss Made)
44 hours of power reserve
Standard deviation of -20/+ 20 seconds a day
40 mm wide, 10 mm thick
Italian leather (genuine) with Butterfly clasp,
20mm width 19cm length 15-20cm circumference
5 years against defects
- Water resistance
10 ATM tested / 100 meters (Suitable for swimming)
The 1971 is even better in person, on the wrist. It has a clean design, understated but substantial at the same time. The watch strap are so easy to switch, my biggest problem is deciding which strap to wear. We’ll done, About Vintage!
Thank you so much for your kind words, Paul. We really appreciate you taking the time out to share your experience with us - and we agree, the 1971 is truly a beauty!
1971 Automatic, Steel / Night Blue - Swiss Made
Thank you for taking the time to leave a review, Andres! We are glad you had a good experience - feel free to reach out if there is anything we can help you with. Have a great day!
Great timepiece for the price point. Would recommend to anyone however the straps are not of the same standard and let the side down. A little bit of investment in better quality straps will pay off in the future. Overall 8/10.
Thank you for taking the time to leave a review - that is highly appreciated! We truly value your honest feedback. We do believe that our leather straps, made of genuine Italian leather, is of high and durable quality. We always listen to our customers feedback and will of course note your concern for future reference. Feel free to reach out if you have any questions.
Have a great day!
Uret er virkelig flot og jeg er meget glad for det. Desværre går det hele tiden i stå mens jeg bruger det, så jeg bliver nødt til at tage det ind til butikken og få det fixet. For en genstand der kun har et enkelt formål og som er ret dyrt er det lidt skuffende.
I'm really glad for my watch.